!  å

 󼼺
Ŵ


SMART
 

Ŵ

< > /<ڼ> |

Ⱓ
2021-09-30
ePub
뷮
50 M
PC
Ȳ
2, 0, 0
 Ұ
 Ұ
ټ

 Ұ

2020 ҵ Ƹ ְ ȭ
Ÿӽ ̳ Ÿӽ ڳ̽Ʈ õ

, ȸ, Ͻ ߼ 10⾿ մ!

ϴ ڿ лϴ ڷ Ͻ ǵ,
ȸ ϴ  ,
ȭ տ Ǵ ýۡ

NYU 濵п ÷ ̷
̰ ִ ϰ İ ̷ ó


ä 2⵵ Ⱓ 츮 ȭ ϰ ִ. ڱ ڷγ ̷ ΰ , ȸ о ߼(trend line) 10⾿ մ , ̷ ȭ ӵ δ. ,  Ŵ ӡ Ÿ ҵ  ΰ?

ְ Ͻ Ͻ ǵ, , ҡ̶ 3 Ű ̷ ο з ְ мѴ. ҵ ȭ ں忡 ÷ 4 ຸ ϱ? ̵鿡 ¼ ϴ ڵ ΰ? Ÿ α ˹ߵ Ը 忡  ȸ ٱ? ׿ ں ӿ ȸ Ӱ ָϴ ġ ɱ? 뺯 ̹ ۵Ǿ ߴ ̷ ̹ տ ٰ ִ. Ƴ, Ҹϰ, ȭϴ ӵ ô, å ο ȸ ռ о ۷ λƮ δ.

ڼҰ

б 濵п . ̱ Ͻ迡 귣 Ʈ Ǹܹ븮 âڵ ηϴ м . ̱ MBA ü ص (Poets&Quants) ְ Ͻ , ۷ι (Global Leaders of Tomorrow) Ǿ. (Prophet), (Red Envelope), L2 9 ȸ縦 ߰ Ÿӽ ۴, ƿͽ(Urban Outfitters), UC Ŭ Ͻ 濵п  ̻縦 ߴ.

װ ϴ G(Prof G) ǹ(Pivot) ijƮ, ӽ/ ȸ(No Mercy/No Malice) α, Ʃ ä  λƮ ڴ 鸸 ̸. ǹ 2020 ֵũ(Adweek) Ͻ ijƮ ִ. ۿ ϴ ¶ ÷ 4(section4.com) Ͻ ġ ִ.

δ ۷ι ũ ġϰ м Ʈ ÷ ̷, λ С, ʿ, ̷() ִ.



1 | Ǵ Ͻ ǵ

: ڰ ξ
ְ ô
⿡ Ƴ ִ
츮 տ ٸ ֡
귣 ô롯 ǰ ô롯

ġ ̹ø ȯϴ ´
Ҽ ̵
˻ ô

2 | ÷ ̷

ȭǴ ں
Ű , ׸ ȣȭ
Ȯϴ 4 ÷
Ŵ ġ, Ŀ
4 ¼ٴ
Ƹ ̷ ϴ
ͼ ȸ, ߸
۰ ̽, ° ⸦ ϴ

3 | ٸ ڵ

Ÿ ¡
âڵ Ƿ ϴ ô
̹ ٸ١
Ʈũ 1,000 ޷¥
̸ ȭ 䰡
ڵ Ƴ
ϴ DNA
پ ָ ܵ

4 | ٸ 


ȸ ؿ Ҽ ī
̺񸮱׶ īƮ
15 ȿ 25%
ҵ İ ٲ 
Ƕ̵带 Ÿϴ
¿
Ը Ű, Ը ø
ũ 롯 ΰ

5 | Ŵ 츮 ͵

ȭϴ ں, 浹ϴ ġ
ҵ ̱ ǡ
̹ ں Դ°
û ȸ
ִ

δ ΰ ŭ ȿ ִ



ּ

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 300̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.