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ƽþ ô, Ŵ ۾ۡ ´!
۷ι ڵ ָϴ ÷
, , SEA, , VNG Ƽ ۾ 5 غ
Ŵ 帧 ƽþƸ ϰ ִ. Ű ŸƮ, 4 ȭΰ ̷ ƽþƿ, Ư ƿ ż ȭ ٶ Ҿ. ܳ, ŸƮ Ŵ (ġ 10 ̻), ī(ġ 100 ̻) ϸ ٲ ִ. å 6 7000 Ŵ Ƽ ̸ ִ ǥ ũ , ̸ ۾ 5(, , SEA, , VNG) ٷ å̴. ̵ ۾ۡ ̴ ߿伺 ̷ . ȸп ӿ ̽þ ̴ 濵 ڴ о ۾ Ƽ ̷ īο Ѵ.
б ȸп ӿ б 濵(Sunway University Business School) ӱ ð ִ. б ȸа л, ( ) б 濵а 繫 ڻ ߴ. ̽þ е 常 (Universiti Tunku Abdul Rahman) Ÿ ͳų (UNITAR International University) 濵а , ̽þ ο Źͽ ؿ Ʈ ߴ.
ѱ Ƽ ں , ŸƮ ϸ Journal of Banking and Finance ο , Frontier Markets View, ְ⡷ Ƽ Į ̵ Ƽ Ͻ ȯ Ұϰ ִ. TV ڻ 硯 縦 ϰ , ̷ Ƽȡ(2019), 2020 ִ.
ѷα Ƽȿ 10, ȭ ٶ ϴ
PART 1. ź ô ̾
01 ƽþư ֵϴ ̷
̸ Ƽ | ۽Ʈ Ƽ
02 Ƽ ۾ ָ϶
ް ϴ Ƽ | ÷̾ | ϻȰ ٲ ۾ | ۾ ۿ | īī ̹ ۾ΰ
PART 2. [۾ 1]
03 Ƹ Ų ۾,
ź ý | ؿ ̷ Ͼ, ̽þƿ ̿ | Ÿ̹! ۽Ʈ | , Ʈ | Ʈũ ǰ | Ѱ ο, vs. | , ȭ | ö̼ | , ٽ | ҵ Ű Ǫ Ʈ | Ҽ Ʈ
04 εþ ,
ý, | , ο ¶ | ñ״ó , | ݰ ī带 ü | , ۾ | ຸ | â | պ
05 Ƽ ִ , SEA
ӽ ܳ ź | ÷ ½屸ϴ | , | ٲ Ŀӽ | Ĺڿ 1! | ڴٴ ǰ Ǵ Ǵ | FAANG ģ ̱ ֽĽ ۽Ÿ | ̸¡ | ۾ Ǿ ! | εþ Ǫ Ͽ Ĺڷ پ | ٸ
PART 3. [۾ 2] ۾
06 ± ʼ ۾,
± ƶ | 1 90%, Ρ | ϻ İ ÷ ϴ | θ ҷô? O2O ÷ | ± ȭȭ | Ʃ ģ 귣 Ŀ | ʵ ũͰ ־! | ̿ ιũ | ΰ ƿ ̹
07 Ʈ , VNG
̸ӿ âڷ | ߱ ŷƮ | ִ | ̽Ϻ ̿ ߷ | ຸ, Ŀӽ | VNG Ʈʽ | ߷δ Ʈ ۾ ?
PART 4. Ƽ ۾
08 ۾ 1
̵ϸ | ! Ǫ | ϰ ִ° | ۾ ūյ
09 ۾ 2
Ÿ ũ ? | ۾, ü | ϴ | ̰߰ Ÿ | | | ºٴ | Ưȭ ۾ ? | Ѿ | BNPL , ɾ
10 ο
Ŀӽ ϴ | ؽƮ Ŀӽ | ƶ | 2021 ź | | ° | MZ븦 ƶ
PART 5. ٰ ̷, ȭϴ ̷
11 IPO ô
̼ Ѱ | | 2 SEA ã
12
Ƽ | ѱ ũ | īĹ Ѿ | ȸ , | ÷, Ȯ强 ִ | | īī ̹ ̷
ʷα ƽþ ô, ȸ ƶ