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Ⱓ
2017-09-20
ePub
뷮
22 M
PC
Ȳ
1, 0, 0
 Ұ
 Ұ
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 Ұ

Ϸ縸 տ ÿС
ٽ Ӹ, Ѵ

濵 , о߿ ϰ 忡 ʼ ߾ ̴. 濵 Ž ȸ 淯ְ, ߿ 꼺 ͼ ÿ ִ ǿ й̴. Ϸ縸 濵С 뿡 ǻ 10ȸ Ѱ ÿС Ǹ ٽɸ ̾ Թڸ Ѵ.

ڼҰ

б 濵 ѱȸ ȸ. б а ϰ, ̱ Carnegie Mellon University MSIA , Duke University Ph.D. Ͽ. Ѹб KAIST 2001 б ϰ ִ.

ѱҺȸ ȸ, ѱȸ ȸ, 2015⵵ 񽺸ȸ ȸ Ͽ ѱȸ ȸ ð ִ. о м ɻ ϰ , ִ.

б 濵 ο, ϰ豹 ӱ, 濵п ο, ó Ͽ, ְ濵ڰ(AMP) ӱ ð ִ. Z, ZijŻ, SK, KT, SK Telecom, KOMACO, Ȩ, HMCǿ ڹ ȰϿ.

Ű 101, 濵 Ű 101, , Ͻ ֳθƽ 硻 ټ ִ.

2017⿡ ߾Ϻ 귣󿡼 м Ͽ, Summer American Marketing Assosciation Conferece Best Paper Award ߴ. å б ǻ 10ȸ ̻ ÿС Ϲ ϱ ̴.



LESSON 1
* ð ̸ Ѵ.
* ʿ伺 Ѵ.
* ġ ϰ, ̸ ߽ Ǹ ִ.
Summary
Column | ǰݿ

LESSON 2 ġ ľ
* STP Ѵ.
* Ǵ ġ ľ ߿伺 Ѵ.
* ȭ ߿伺 Ѵ.
Summary
Column | ڽŸ 귣带 !

LESSON 3 ġ â
* Product Management Ѵ.
* Brand ߿伺 Ѵ.
* ġ Pricing Ѵ.
Summary
Column | ǰ Һ ɸ

LESSON 4 ġ
* Promotion Mix Variables Ѵ.
* Push Pull Ѵ.
* Ѵ.
Summary
Column | º ̿

LESSON 5 ġ
* Ÿ Ư ġ ν 漺 Ѵ.
* 踦 CRM ȭѴ.
Summary
Column | ΰ

LESSON 6 ǰ
* ǰ ̵ ߿伺 νѴ.
* ǰ ø Ѵ.
Summary
Column | Ҹž ȭϴ ߼

LESSON 7 B2B
* B2B ٽɴܾ ߽ ߿伺 Ѵ.
* B2B ÿ 귣 ߿ Ѵ.
Summary

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ֽ

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  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 300̳)
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